광고학 자동차 프리우스의 친환경 컨셉 IMC 전략(영문)

광고학 자동차 프리우스의 친환경 컨셉 IMC 전략(영문)

[광고학] 자동차 프리우스의 친환경 컨셉 IMC 전략(영문).pptx

목차 1.Why? 2.Target audiences: Eco-bobos 3.Eco- Luxury Tribe. Who are they? 4.What channel is good way? 5.advertisement 본문 Embrace the environment as an important theme Interest in environmental issues “Well-being”, “LOHAS “= Important in their lives Bourgeois and bohemian tendencies Use the environment as a tool to express their luxurious lives Have their own philosophy and Eco-friendly lifestyle about consumption 본문내용 pollution 2011-06-08 Why should we convince consumers to buy a hybrid car? We’ll promote their perception of The hybrid car, “Prius” - Prius is a frontier in the hybrid car market - Continual R&D The icon of hybrid car The highest fuel Efficiency Why? Target audiences: Eco-bobos Embrace the environment as an important theme Interest in environmental issues “Well-being”, “LOHAS “ = Important in